The latest addition to EventOrb's growing list of event promotion tools is a feature that allows anyone to upload ads from their ad-network of choice unto their event pages for as many events as they would like, and earn money from Costs per Impressions (CPM's) and Cost Per Clicks (CPC), the same way as they would if they placed those ads on their own websites.
How much does it cost to use?
Nothing. The EventOrb Ad-Manager is 100% free to use. By making the ad-manager free, EventOrb hopes to attract more sign-ups and event listings.
Why would anyone want to put ads on their Event Pages?
At their very best, event listings websites like Craigslist only serve to attract attendees to your event. EventOrb goes one step further with the ad-management tool in allowing you to monetize visits to your event page by placing ads on them.
An additional benefit this has is it allows you to present your event sponsors with new advertising options. Traditionally, event sponsors are satisfied with ad-placements on event flyers, posters or on a banner at your event, but with EventOrb's ad-management tool, you can add your Event Page to your inventory of advertising real estate, providing greater value to your Event Sponsors.
How does it work?
Read about how the Ad-manager works here.
Will I own 100% of the ad space on EventOrb?
No. The current release of EventOrb's ad-manager puts ads uploaded by promoters in rotation with EventOrb's regular ads. So that once in a while, EventOrb's ads show up, and the rest of the time ads uploaded by the event lister show up. Premium versions of EventOrb will offer 100% ad ownership.
How can I test how many times my ads show up vs. EventOrb's ads?
The best way to make sure the ads you uploaded are showing up, and find out the frequency with which they show up is to upload a simple HTML image or some other custom tag that you can easily discern as being yours instead of a real ad script, and refresh your event page a few times to see how often it shows up.
Can I get rich from putting ads on my Event Pages?
Technically, the answer is yes. Realistically, one of two things would have to happen before EventOrb's free ad-management opportunity for event pages, can make you rich.
- You have to be a reputable enough promoter to sell ad-spots on your event page to sponsors for lots of money at a time. For example, you can send a sponsorship proposal for a New Year's eve party you are organizing in New York City to Absolut Vodka, guaranteeing them exclusive ownership of all the ad-spots on your event page for a large amount of dollars. How large an amount, will obviously depend on how much they think their ads on your event page is worth.
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You will have to drive enough traffic to your event pages so you can get thousands of impressions and clicks on your ads that translate into revenue, assuming you are using an ad-network like Google Adsense or Yahoo!
What are some of the ways EventOrb helps to drive traffic to my website?
EventOrb incorporates the best SEO tactics to increase search engine visibility for your event page. Other means of increasing traffic to your event page are social bookmarking tools, event upgrades and mailing list tools. Read more about the ways EventOrb increases traffic to your website here.
Does the EventOrb Ad-Manager Offer CPC and CPM tracking?
No. In order to track impressions and clicks on your event ads, use EventOrb's Ad-Manager with tools such as OpenX and the Google Ad Manager