One really good way to seek attention is to be daring with fashion. Numerous stars before her have done the same thing. However, as outrageous as some of her looks may be, I'm not particularly shocked or tickled by them. If the point is for shock-value, I think our society has evolved to where nothing is surpising anymore.
Nonetheless, I do like the fact that she commits 100% to every look and really does seem comfortable in her own skin.