Event Promotion is probably the most adrenaline pumping hustle I have ever engaged in in my lifetime, and trust me, I have engaged in a few. From beginning to the very end it is a mixture of uncertainty, excitement, anxiety, frustration and prestige.
My first encounters as an event promoter came in my college days, where money was never enough for some reason (there is no living like a rockstar off the money you make working in the computer lab). As with most business ventures that I engage in, I spent very little time researching or thinking about the pros and cons or if it was something I wanted to get involved with or not -- I'm a learn by doing kinda guy. So if you ever came up to me and asked me what you needed to become an Event Promoter, at least on a somewhat amateur level like I was, here are the things I would recommend.
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A good graphic designer to create posters and flyers
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A partner who brings something unique to the table -- I usually recruited partners that were better verbal communicators than I was, or just looked better in a suit than I did.
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A night club or other venue -- most club owners have a gazillion things to do in running their clubs, you will basically be offering your services to help drive a crowd to their doorsteps.
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A DJ
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Security
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A cashier
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So the process went a little something like this (bear in mind that things might have changed somewhat since I was last an event promoter):
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